When it comes to global appeal, Liverpool are one of the most watched teams and, in the United States, they have broken record viewing figures twice in four months.
By 2022, 45 percent of Liverpool’s revenue will come from broadcasting, with lucrative deals secured in the UK and around the world.
The US has been part of the latter and while the club has not returned to North America since 2019, they continue to attract audiences.
Last April, their match against Arsenal attracted a record average minute audience of 872,000 in the region, and just over three months later they helped break the record once again.
Their opening day draw at Chelsea attracted an average minute audience of 973,000 on NBC’s streaming platform, Peacock – making it the most streamed The Premier League game of all time in the US.
Exciting numbers that are expected to grow!
Liverpool CEO Billy Hogan is aware of the role broadcast contracts play in the wider world of football, with the Premier League leading the way with billions in contracts.
“This is the most competitive, biggest football league in the world. And these are some of the biggest clubs in the world,” the CEO MEAN at the SportsPro Media APAC conference in Singapore during the pre-season.
“If you look at the opportunity from a truly global perspective, from a community media commercial perspective, it puts clubs in a very unique position of what it looks like to this amount.”
For the 2021/22 season, the club brings in a revenue of €701.7 million (~£594.3m), and €314 million (£275m) is in broadcast revenue, a figure the club relies on every season.
“What we’re trying to do is generate as much revenue as we can,” Hogan insists and these numbers will only strengthen the business’s power when the next media rights cycle is on the table.